Apple leads true wireless ear buds market in India, Realme enters top 3

Apple dominated the true wireless stereo (TWS) hearables market in India in 2019, driven by way of strong sales of its second-generation AirPods, whilst Chinese brand realme grabbed 5th spot in just one month of launching its first Buds Air, a new report stated on Thursday. Apple grabbed 27% share of the India hearables market, accompanied by an upstart manufacturer Noise at 12% and JBL at 8%. 
Samsung with 7% market share was once fourth. The India TWS market posted a massive 700% increase in 2019 and the top three manufacturers contributed almost half of of the complete shipments, according to Counterpoint Research. "The launch of many low-cost units by way of gamers like realme, Xiaomi and Noise straight away caught consumers' attention with their audio first-class and ease of use," said Research Analyst Shilpi Jain. 

As the India market remains largely untapped for TWS, the segment holds large boom potential and possibilities for new players, she added. Although it confronted stiff competition, factors like recognition as a pioneer, noise-cancelling feature, convenient integration with its gadgets and quick charging helped Apple maintain its leadership function in India.  Realme, one of the fastest-growing brands in India, launched its first TWS- Buds Air in December 2019 and straight away jumped to the fifth-largest company inside the preliminary month of launch.  

Similar form-factor to Apple's AirPods, good-enough sound first-class and aspects such as low-latency gaming mode, at an affordable fee point, raised the ordinary cost proposition, said the report. "The increasing audio content consumption, portability, and advancements like health and fitness tracking, clever assistants are making TWS popular among smartphone users and driving the demand," knowledgeable Jain. The launch of JBL C100TWS in December with an notable introductory provide of Rs 4,000 bargain - together with desirable bass reproduction, fast charging and one-click get right of entry to to Siri and Google - made it popular. For Samsung, company popularity, elegant diagram and cozy in shape of its Galaxy Buds attracted consumers' attention. 

"Expect extra unique gear producers (OEMs) to bounce in and comply with Apple, Samsung, and realme in the India market the place the attach rate for wi-fi buds is nevertheless quite low," stated Counterpoint Research Analyst Satyajit Sinha. 

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