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How To Increase Followers on Instagram 2020

How To Increase Followers On Instagram 2020

Today We Are Going To Discuss How to increase followers on Instagram with easy method. Please follow my steps and method you will definitely increase your followers on Instagram with this easy tricks. 

How To Increase Followers On Instagram 2020


What is Instagram Engagement?

Before we move on to discussing the actual strategies that can help your business, let’s first try to understand Instagram engagement. Engagement rates, on any social media platform, can be considered as a measure of your followers’ loyalty to you.

It’s not about the size of your audience, but the degree of their involvement with your brand’s content that matters most. It’s the measure of their interest and interaction with your photos, videos, and Stories that actually count towards marketing success.

Some of the key parameters you should be looking at to track your engagements rates are:

1. Followers

This is an obvious factor that you should be monitoring. The size of your audience or those of your influencers are important, but not the most crucial parameter. More than just the number of your followers, you want to analyze how quickly you’re gaining new followers instead.

2. Likes

Likes are another fundamental parameter that contribute to your engagement rates. It’s a base level measure of whether your content is well received by your followers. It’s a rather straight-forward indicator of how popular your profile is among your target audience.

3. Comments
Comments are the next metric you want to look at when tracking the increase in your Instagram engagement. Analyzing the comments will give you a more qualitative understanding of what your followers think about your posts.Liking a post is one thing, but comments are a better sign of their involvement because they spend time writing one.

What’s more?

Of course, the quality of comments is just as important. Often, people leave simple comments like “Nice” or “Looking good” which don’t really mean much. Just look at the spammy emoji comments below.


4. Shares and Reposts

Building on the above, the number of shares and reposts your posts get are also very important. If a user is willing to share your content with their friends, then you know they really liked the content you’ve posted.

How to Increase Instagram Engagement

Moving on, let’s take a look at some strategies that can help you increase your organic engagement on Instagram.

1. Leverage Hashtags

The power of hashtags on a platform like Instagram cannot be understated. The right, and more importantly, relevant, hashtags help you grow and reach the right people on the platform.
However, it’s essential to find the right hashtags for the maximum impact. To find these hashtags, I recommend using HashtagsForLikes.

You can enter any hashtag into the search box, and it’ll give you all the statistics you need to know about it. This AI-powered tool also finds the right hashtags for you without the need to manually intervene. All you have to do is enter your Instagram username.

Typically, you want your hashtags to be relevant to your brand, your products, your post, and the message you’re trying to convey.But how do you find the right hashtags to use? You can try using tools like HashtagsForLikes to find the most trending and relevant hashtags for your brand and niche. This tool will help you reach your target audience in an organic manner.

2. Conduct Giveaway Contests

One of the best comments you can get is one where a user tags their friend in it. These comments contribute to increasing your Instagram engagement and bring a new member to your audience.
You can rake in loads of such comments by running regular giveaways and contests on Instagram.
But, how can you plan and launch giveaways?
For this, I recommend using VYPER. This is a comprehensive tool that helps you design the landing page for your giveaway or contest.
Using its drag-and-drop page builder, you can develop your landing page without any coding knowledge. This way, you can get leads for your business with ease.
MVMT, for instance, runs regular giveaways where they ask users to tag their friends in exchange for a reward.

3. Post Meaningful Content

What better way to increase Instagram engagement than post meaningful content that entices users to engage?

It’s not just the actual image and your captivating captions that count but also the kind of content. You want to share content that shows users the true value of your product.

But what does that look like?
As a fitness business, you could share before-after photos of your clients who’ve benefited from your services.
That’s exactly what fitness guru Kayla Itsines does to advocate her Bikini Body Program. She frequently shares the success stories of her clients on her Instagram page.

4. Tread Carefully Around Follower Fatigue

While platforms like Twitter are all about constant micro-conversations and interactions, that’s not the case with Instagram. Increasing Instagram engagement has more to do with posting high-quality content than posting frequently.
So, what should you do?
Ideally, you should limit yourself to one or two captivating photos or videos a day.
Over post, and you stand the risk of damaging your engagement rates due to follower fatigue. Users are likely to get disinterested if they think you spam a lot, resulting in an eventual drop in engagement.

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5. Use Instagram Stories

Instagram users spend around 28 minutes on Instagram Stories on a daily basis. Such is the popularity of the feature that around 300 million people use it daily.

What better way to engage your audience than share behind-the-scenes images and blooper videos with them.

Renault leveraged the feature wonderfully to promote their new Twingo Midnight models among millennials.

6. Find the Right Filters to Use

Instagram is all about captivating audiences with the maximum visual appeal.

One rather simple way to go about it is using Instagram filters. Each filter has its own appeal and can add a unique dimension to your images.
Juno, Clarendon, Valencia, and X-Pro II are some of the more popular ones.

7. Try Instagram Feeds Themes

Instagram feed themes are another great way you can add some visual appeal to your posts.
While a lot of people use filters, not everyone is capable of pulling off feed themes. That extra appeal will help increase Instagram engagements for your brand.
You could opt for something as simple as a black and white theme, or something more complicated.
Lauren Aston, for instance, prefers a monotheme for her business that focuses on a recurring subject – her knittings.



8. Leverage Geotags

Apart from hashtags, you can also use geotags to make your posts and stories discoverable.

Local businesses can leverage these to the fullest by adding location tags to their posts. It can help you engage with posts from other users in the physical vicinity.

Magnolia, for example, makes it a point to tag their location.


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