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The story of that amazing man who made Sachin Tendulkar a billionaire

Who would have thought that Sachin would become the biggest brand of cricket 25-27 years ago?
Who would have thought that Sachin would become the biggest brand of cricket 25-27 years ago?
The story of that amazing man who made Sachin Tendulkar a billionaire

Could a cricketer become a billionaire almost three decades ago?

 Could have been made absolutely if his name is Sachin Tendulkar and he has a mark along with his mother.

 Yes, an Indian salesman named Mark, whose name was slightly less Indian.

 This salesman changed the fortunes of both Sachin and Cricket Broadcast in India.

 Which was considered to be very close to Jagmohan Dalmiya, the biggest name of World Cricket Administration.

 Which shook the foundation of big companies with a team of only 15 people.

 So much money was given to Sachin that the total earnings of the other cricketers was also one third.

Mark is here
The year 1993. The world saw cricketers in colorful clothes for the first time.  Pakistan had become world champion and economic liberalization was going on in India.  BCCI presidents Inderjit Singh Bindra and Jagmohan Dalmia had brought the Cricket World Cup to Asia once again after 1987.  Now both of them were eyeing to make maximum money from this World Cup.  And broadcasting was an important role in this.  In the same year, both of them legally took away the exclusive right to telecast India's matches from Doordarshan.
Doordarshan did not pay for broadcasting the match.  Rather, it used to take money from the BCCI as production cost for every match.  After the monopoly of Doordarshan ended, a company called Trans World International (TWI) bought the broadcast rights for the 1993 India-England series.  BCCI received six lakh dollars (more than 22 crores) from this deal.

 Dalmia and Bindra had understood the game.  He had come to know that the work for which Doordarshan used to show his will.  Money can be made by doing it according to yourself.  He just started bidding for the broadcast rights of the 1996 World Cup.  The bid was $ 85 million in TWI.  But they did not want to pay in advance.  And the BCCI was in dire need of an advance payment.  In such a situation, he met Mark Mascarenhas.

Mark Mascarenhas.  39 years old Indian youth.  Those who saw the profile could not believe that the man had made so much money at the age of 39.  How to make money  Explains from the beginning.  Studied in Bengaluru.  Started a career as a sales man from the radio department of the American television group CBS.  Only in the first interview of the career did you talk  Took a job, while there was no opening in the company.

 What did he say?  According to Outlook, his first boss, Mr. Ron Gilbert, said,

'I had no opening.  But our policy was that we used to give interviews to people looking for jobs.  Mark came.  Gave interview  On the go, suddenly turned and asked me, Mr. Gilbert, are you not one of those people whose earnings depend on the performance of their under-working salesmen?
 I said yes.  Then Mark said that he had a lot of needs.  He wants to sell his Volkswagen and get BMW.  He had to go to India and meet his sister too.  As soon as I heard him, I immediately asked him to sit back and gave him the job.  He became my best salesman. '


Mark almost tripled his salary on the basis of his skills.  A few years later, he got interested in the world of television.  Now Mark left radio and started working for TV.  Made all the big deals.  Then came a time that Mark started earning $ 150 million in a year.  Money was plentiful, but what salesmen would be satisfied with the sale.  Mark took the biggest risk of his life.  Quitted a frozen job.

Risky mark
 Now Mark had become an entrepreneur.  Now he was beginning to deal with broadcasting rights for sports events around the world.  Mark now had to leave his mark (mark, offcourse) on the world.  And history is witness, every veteran who wants to win the world wants to be the king of his house at some time.  In such a situation, what could have been a better start than acquiring the broadcasting rights of the 1996 World Cup?  Mark had said about this meeting,
'I had not seen cricket for 10 years.  My first meeting with Bindra and Dalmia was in a London flat.  TWI had already made a bid of $ 8.5 million.  But he did not want to give anything as an advance.
 Dalmia told me that I will get the rights.  If I bid one million dollars and give 2.5 million dollars immediately.  I said yes  This was the biggest gamble in my life.  I earned 20 million dollars from that World Cup. '
Mark's name had now become famous in the Indian Cricket Broadcasting Circuit.  But he was still away from the players.  Mark, a firm salesman, had gained interest in the Indian market after earning from the World Cup.  He started his own company.  Named WorldTel.  In this company, he made former cricketer Ravi Shastri his partner.

 Mark was engaged in finding a new way of earning through Shastri.  At that time, the process of becoming a superstar of cricketers started in India.  Now cricketers were being recognized from house to house.  Were making big money from advertisements.  But till now nothing like celebrity management had come in the cricket world.  Mark's sharp eyes had realized that money was going to rain in this sector.
Meanwhile, Ravi Shastri introduced Mark to Sachin Tendulkar.  Sachin had the identity of a line at that time - an Indian cricketer of small stature emerging very fast.  Mark understood Sachin's price at first glance.  People also questioned this understanding, but Mark had become accustomed to taking the risk.  Mark signed a five-year deal with Sachin in October 1995.

 In this deal, Sachin was to receive $ 7.5 million (about Rs 27 crore) in five years.  Time was frozen.  The wind of the market was stirred.  The storm had arrived.  Mark was here.  Talking to Outlook on this deal, then veteran sports consultant Lokesh Sharma said,

 "With this deal, Sachin will earn three times the money earned by all the cricketers in Indian history."

Shastri told those who questioned this deal,
 'For the first time in history, an Indian athlete is receiving deserving value.  It is not a matter of easy money.  This story is about a boy who got the money he deserves.  A boy whom Little Master Sunil Gavaskar calls 'technical like Greg Chappell and aggression like Viv Richards'.
 This deal was so big.  It can also be gauged from the fact that, that year, a big company like Pepsi spent a total of three crores on sports endorsement.

Just sachin's mark
 It was not that Sachin had a shortage of advertisements at that time.  He used to live on the shoot for 50 days of the year.  But the deals were not so big.  At that time, Sachin used to advertise a total of six things.  Sachin used to earn 16 lakhs a year from these companies.  Mark gave him five and a half crores of the year.

 Mark's company did a business of $ 150 million in 1997.  At that time, a total of 15 people worked in it.  Mark had a wonderful relationship with the cricket board of almost every country.  In 1995, Mark gave Sachin a contract of US $ 7.5 million.  By 1998, Sachin had signed $ 10 million worth of advertisements.  That is, the profit had started coming within just three years.

Later, Sachin also introduced Sourav Ganguly to Mascarenhas.  Mascarenhas worked with both but always regretted not working with Dravid.  They said,

 'Rahul is from my school in Bangalore and I am a big fan of him.  But it has already been signed. '

Mark Mascarenhas with his clients Sourav Ganguly and Sachin Tundulkar (courtesy of Mens World India)

 Mark also had good relations with Australian cricketers.  But for the Australian board's big fan mark, there was no better cricketer than Sachin.  Once they said,

 The Australian Cricket Academy has the best resources and talent.  Australia is the best sporting country.  But Mumbai made Sachin.  Australia can only dream about a player like Sachin. '

 On 27 January 2002, Mark was killed in a road accident.  He was returning to Mumbai via a Tata Sumo from Madhya Pradesh.  The front tire of his car exploded and overturned 80 km before Nagpur.  Mark died on the spot.

After his death, Australian legend Ian Chappell wrote an article on Cricinfo remembering him.  In this, Chappell described Mark as an Australian Carrie Packer.  Chappell recalled that Mark had always wanted a high standard for his broadcast, just like Packer.  Chappell wrote that Mark's influence on television coverage of Indian cricket should not be taken lightly.  He changed it completely.

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