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Honda 2 Wheelers India rejigs top deck, Atsushi Ogata appointed new president, CEO and MD

Honda Motorcycle & Scooter India (HMSI), the No. 2 two-wheeler manufacturer in India, has announced a new top order, with changes effective May 1.
Honda Motorcycle & Scooter India (HMSI), the No. 2 two-wheeler manufacturer in India, has announced a new top order, with changes effective May 1.
Atsushi Ogata appointed new president

The company has appointed Atsushi Ogata as the new president, CEO and MD. He replaces Minoru Kato, who has been elevated to the role of operating executive and chief officer, Life Creation Operation, Honda Motor Japan after completing his three-year stint in the group's Indian arm.

Ogata has a rich 35-year experience within Honda across Europe, Japan, China, and Asia and Oceania regions, and held the position of executive director, Asia and Oceania region for the last one year after being deputed to Asian Honda Motor Company, Thailand in 2018 as the director of regional operations.

As part of some more leadership changes, HMSI has further elevated YS Guleria and Vinay Dhingra to its board of directors.

YS Guleria, who was in charge of the company's Sales and Marketing function as its senior vice-president, was elevated to the director's position on April 3. Now, as a director, Guleria, along with sales and marketing, has greater responsibilities with additional charge of Customer Service, Logistics Planning and Control, premium motorcycle business, and Brand and Communication.

The new top boss at Honda 2Wheelers India, Mr Ogata started his career at Honda Japan in 1985. In the year 2000, he moved to Europe as the General Manager of Motorcycle Sales Division in Honda Motor Europe Ltd. (HME) gaining experience in both HME's northern and southern operation headquarters at Germany and France respectively over the next 6 years.
Honda Motorcycle & Scooter India (HMSI), the No. 2 two-wheeler manufacturer in India, has announced a new top order, with changes effective May 1.

The next 9 years (2006 - 2015) saw him drive Honda two-wheeler sales in China in two of Honda joint-venture companies in the country. After being the General Manager in Sales Division of Sundiro Honda Co., Ltd (Shanghai, China) for first 4 years, he later became the President of Wuyang Honda Motor Co., (Guangzhou, China).

Next up in 2015, he returned to Japan as General Manager of Motorcycle Operation Office. In 2018, Mr Ogata moved to Asian Honda Motor Co. Ltd. (Thailand) as the Director of Honda's Regional Operations (Asia & Oceania region) for both motorcycle and power products business and was further elevated to Executive Director in the same profile in 2019.

Vinay Dhingra, who was previously the senior vice-president of the General and Corporate Affairs is also appointed as the new director, with added responsibility of Strategic Information System (SIS) along with General and Corporate Affairs.

Meanwhile, two directors have retired after completing their respective tenures. These include Anupam Mohindroo (previously director - Purchase, HMSI) and Harbhajan Singh (previously Director - General and Corporate Affairs, HMSI).

The company has also elevated V Sridhar (earlier SVP and Director - Manufacturing, HMSI) to now be the Senior Director - Purchase.

HMSI closed FY2020 with total sales of 47,06,589 units, down 14.75% year on year (FY2019: 55,20,606). Cumulative sales comprised 31,47,919 scooters (-14.46% / FY2019: 36,80,403) and 15,58,670 motorcycles (-15.29% / FY2019: 18,40,203)

The company currently has a 27% overall market share with Hero MotoCorp leading with 35.78% (62,31,458 units). In scooters it has a 56% market share and in motorcycles a 13.90% share.

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